A modern cry for help? Misread and disregarded? All pointing towards a culture-wide problem? Are we really that busy to help?
Regardless of the industry you work in, you are employed for one reason – being a solution provider. You take a problem, a requirement, or an opportunity, add significant measurable value and, in return for payment, deliver something in return that makes the organisation increase stakeholder fulfilment (financial and non financial).
With that being the case, if someone is asking for 5 minutes of your time, it is to involve you in helping them provide a solution that achieves the goal associated to that task or project. So if you can add significant value to that process in 1/288th of the time available to you every day, then why do we so easily dismiss this as not being a priority for us?
“I didn’t have time”
This actually means, “it wasn’t important enough.” It wasn’t a high priority, fun, distracting, profitable or urgent enough to make it to the top of the list. Seth Godin
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