‘Gifting’ an album to half a billion people will unsettle the status quo. Apple have not only changed how music is consumed and distributed, but they are about to change which artists we listen to
Amongst the iPhone 6 and 6 Plus, Apple Watch and Apple Pay, the tech giant announced that they were gifting a new U2 album to their community. It was an easily forgettable close to the general broadcast, and it’s not an easy to find promotion on their website. Apple aren’t making too much of it, but it is significant.
A big moment in music history. And you’re part of it.
This move is more than simply distributing a free album, it could well be seen as intent to shake up the industry in its entirety.
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